Five ways to use graphic flooring

Graphics don't just belong at eye-level. As more and more companies experiment with flooring to complement their brands, the diverse uses for the medium has become increasingly apparent. Here are five ways your clients could use floor graphics to make an impression:


1. Wayfinding

While directional signage is a must for footfall-heavy locations such as hospitals, hotels or transport hubs, traditional signage can sometimes add to the clutter rather than solve the issue. By transferring your wayfinding to a floor graphic, you can provide a quick, easy reference without forcing the user to stop and stare.

2. Reception areas

The entrance to a building is where a client or visitor gains their first impression of a business, so it's a great opportunity to stand out. Whether it is branded floor panels or a pattern designed to fit in with its surroundings, an easy-to-clean, reusable graphic flooring surface offers a bold alternative to carpet.

3. Retail environments

Being non-slip and impossible to tear, graphic flooring is perfect for busy retail locations. Whether a full covering in your store or a removable promotional display, graphic flooring can help to emphasise certain areas of a retail space to attract customers' attentions.

4. Stages and performance

With waterproof and stain-resistant qualities, graphic flooring is a perfect choice for dance floors and theatre stages. The non-slip access means performers need not worry about the surface, while the fact that the design is printed to the rear of the clear PVC then flood-coated white means that there is no chance of the imagery being scuffed or distorted.

5. Exhibition stands

There are several benefits to using graphic flooring for your trade show stand. Not only will it stand out amongst the ubiquitous cheap carpeting, the reusability and recyclability of the product – and the fact that no adhesives are used – makes it a sustainable choice for your company's exhibition presence.




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Five ways to use graphic flooring
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